My main area of expertise is search engine optimisation (SEO), but with that discipline comes a prerequisite understanding of eCommerce, Content Marketing, SEM (Paid Search), UX, CRO, Analytics, Product and Digital PR to name just a few.

Working on a range of vastly different briefs spanning many sectors I have gained a wealth of experience in scaling enterprise level strategies accompanied by more campaign-led executions.

I’ve deployed my knowledge of these disciplines on some of Australias biggest name brands and organisations (Federal Government and Officeworks and the more globally recognised in Dulux, BMW and L’Oreal).

Working both agency and now client-side, has enabled me to gain invaluable insight into what organisations expect from SEO. However, many marketers underestimate what the data can outline at a more strategic business level. That is where I add true value.