Using a combination of 1st and 3rd party data these three packages deliver on distinct business requirements
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High Level SEO Audit - Package 1
Uses 3rd party data only
High-level technical audit
Online brand demand
What is the current ratio of branded vs non-branded?
Competitor Analysis
Uncovering the opportunity to drive non-brand traffic
Key focus website areas & priorities
Recommendations and next steps
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Strategic SEO Direction - Package 2
Uses 1st and 3rd party data
Everything that is within package 1 plus the following:
Deeper level technical website audit (sitemaps, robots, indexation, crawlability)
Onsite optimisation & UX recommendations
Site Speed & CWV recommendations
Content marketing opportunities
Website authority - Analysis of the backlinks, external content and digital PR profile
Key focus pillars
Strategic Direction
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Reporting - Package 3
Google Data Studio report providing:
Organic traffic & landing page engagement metrics
Conversion insights
Device behaviour
Brand demand overtime
Brand vs non-brand traffic split
Organic keywords driving traffic & impressions
Core Web Vitals & Site Speed dashboard